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Most board room debates about future are not usually about what is going to happen - longer term industry trends are usually fairly obvious and well understood by business leaders. The most important issue is often timing. By WHEN will most new cars sold in Europe be electric powered. BY WHEN will use of cash start to fall in America. Timing is everything. And timing / trends are hugely influenced by customer mood, emotion, soft factors which change customer behaviour. You can have the best Artificial Intelligence (AI), Big Data analytics, cloud computing, astonishing innovation in the Internet of Things, Industry 4.0, Manufacturing 4.0, robotics and automation - but real progress can be surprisingly slower or faster than you expect. That's why so many huge corporations use Futurist advisors to sharpen their own strategic thinking. Customer trends, customer expectations, industry changes. Patrick Dixon is a Futurist keynote speaker and has advised over 400 of the world's largest corporations on global trends and issues of market timing. Futurist keynote video from presentation to Boehringer Ingleheim.

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