Marketing to Tribes, consumer groups, targets social marketing Futurist Patrick Dixon

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Target groups marketing Impact of tribalism on business: culture, niche markets, consumer groups, cultural belonging, family, team leadership, community, business unit, neighborhood, village, town, nation. Language and culture in tribal marketing. Tribal links based on interests, location, business. Social networking and new online tribes. How to strengthen corporate tribes, brand loyalty and customer commitment. Impact of Web 2.0, blogs, blogging and social networking ...

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