Future of Marketing - Marketing Videos

Futurist Topics - Management

Welcome to the future of marketing - watch videos on direct mail, network marketing, email, strategies, ideas, relationship marketing, campaign slogans, market research, selling to consumers, consumer trends.  Huge number of marketing resources on this site, which has had 12 million unique users, plus YouTube marketing videos - over 2 million video views of Patrick Dixon's keynotes, marketing presentations and seminars. Read about the ultimate marketing slogan and the fundamental values that will underpin all effective marketing in future.

Google Zeitgeist CEO Summit - Dr Patrick Dixon introduces future of marketing and why traditional advertising is dead in an online world ruled by virtual communities.

Patrick Dixon has spoken at a number of Google client events on social networks, online marketing and a range of other futurist topics.  Many marketing teams are being left behind - there is more to online marketing than a website redesign, Twitter and Facebook or bulletin boards.  Consumers are thinking and behaving in new ways, expect new things, interact differently - and are increasingly intolerant and impatient with any company that seems to be stuck in a slight time-warp.  Marketing means a different mindset altogether:  a big jump for corporations who have relied on large, successful websites backed by direct mail, print, TV, radio, e-mail and online advertising and maybe a few iPhone apps.  Those things are no longer enough.  Marketing often means rethinking the entire sales package, how we sell, what we sell, when we sell.  Marketing can mean having to go back to product design teams, and engaging with communities online.

Future of Marketing - Q&A session on social marketing / social networks impact on corporate image and recruiting - for STARS Leadership Summit

Marketing and call-centre disasters. Why marketing strategies can be destroyed by poor customer relationship management and robot answering machines. Reality check in personal marketing. Keeping customer focus. Customer relations really matter with cross-selling. Building customer loyalty and improving customer retention programmes with better customer satisfaction scores. What clients want is better service and after sales support. Industry and manufacturing customer loyalty. Retail and online customers need better staff training. Win customers and improve market share with simple leadership strategies focussed on customer needs.

Future of marketing and consumer trends: direct mail, network, email, strategies, ideas, relationship marketing, market research, consumer reports, campaign slogans.

Future of Marketing - to Women.  Marketing to women over 65 is a major opportunity neglected by many corporations. Key marketing trends driven by changing demographics and lifestyles.  Part of keynote to 700 of Aditya Birla Global Team (India / Thailand)

Marketing strategies and focus on older, affluent women.  Part of one hour global trends keynote on many consumer, lifestyle and demographic issues relating to marketing.  See also marketing to older consumers (article) and marketing to older consumers (media interview).

Future of marketing, management, motivation - keynote to 4,500 event organisers in Las Vegas

What do you say about communication to 4,500 professional event organisers, responsible for training global teams in marketing, management and leadership?  How to connect with an audience.  Marketing ideas to leaders inside organisations, marketing to your clients, marketing to analysts, institutional investors and shareholders. Marketing with integrity, conviction and passion.

Marketing in an economic crisis, Future of print advertising, marketing and billboards (video comment).

How to write a Marketing Plan?

See also Global trends impact on your marketing plan. Multimedia keynote speeches for Post Danmark - 900 marketing executives and Advertising Agency CEOs, given in a huge IMAX large-screen cinema.

For more: Future of interactive marketing.

Themes: branding, successful brands, new consumer values, slogans for the third millennium, direct marketing in the mobile digital age, how to reach target groups more effectively, product placement, designing and testing future advertising campaigns, image-building, corporate identity, selling into developing markets, understanding consumer preferences and behavior.

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