Future of Marketing - Videos
Futurist Topics - Management
The future of marketing - watch videos on direct mail, network marketing, email, strategies, ideas, relationship marketing, campaign slogans, market research, selling to consumers, consumer trends.
Google Zeitgeist CEO Summit - Dr Patrick Dixon introduces future of marketing and why traditional advertising is dead in an online world ruled by virtual communities.
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Speech by Dr Patrick Dixon for Finland Marketing Federation in Helsinki, audience of 500, in a relatively intimate setting. The future of marketing and consumer trends: direct mail, network, email, strategies, ideas, relationship marketing, market research, consumer reports, campaign slogans. Presentation to a multi-language audience.
Keynote speech for Post Danmark (Sept 2000) - 1,000 direct marketing executives on the future of direct marketing. Watch pyrotechnics and audience involvement in this "big stage" multimedia client event. Presentation to a multi-language audience.
How to write a Marketing Plan?
See also Global trends impact on your marketing plan. Multimedia keynote speeches for Post Danmark - 900 marketing executives and Advertising Agency CEOs, given in a huge IMAX large-screen cinema.
For more: Future of interactive marketing.
Themes: branding, successful brands, new consumer values, slogans for the third millennium, direct marketing in the mobile digital age, how to reach target groups more effectively, product placement, designing and testing future advertising campaigns, image-building, corporate identity, selling into developing markets, understanding consumer preferences and behavior.
NOTE: All keynote speeches on the future are shaped carefully for each client. The pace of this video is slower than it would be for an English speaking audience. If your connection is fast enough you may be able look at the slides at the same time as the presentation but keep in mind that these slides are static and most slides during the event also contained video.
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Short clips of different conference videos on management challenges:
Economics, Finance & Financial Services
Banking - many of Patrick's clients are global banks
Economics issues - Patrick creates a big picture of global trends
Insurance - Patrick has worked with many of the world's largest insurers
Sub-prime crisis – what next?
Technology
Technology - Patrick works with many of the world's largest computer, software, telecom, internet and biotech companies
Online communities - Web 2.0 - how online communities will drive your business
Mobile phones - future of telecom, wireless devices, virtual communities, positional advertising
Convergence and divergence - why all competitive advantage comes from divergence
RFID technology - impact on retail, wholesale, distribution and manufacturing
Health and Education
Health care - key trends in health, ageing, biotech, hospitals, clinics
Pharmaceutical industry - impact of the biotech revolution
Education - future of teaching in high schools, colleges and business schools
Leadership, Management & Strategy
Change management - a recurring theme
Risk management - preparing for the unexpected
The impact of wild cards – low probability, high impact events
Innovation - why innovation is connected to passion
Leadership - effective ways to drive organisations forward
Logistics and supply chain - critical issues in manufacturing and wholesale
Managing uncertainty - flexible, rapidly adapting leadership
Motivation - how to inspire people to make great things happen
Women at work - challenges for corporations in winning war for talent
Outsourcing - what is going to happen next
Marketing
Advertising - why traditional approaches are dead in an online world
Customers - how customer demands are changing and why
Customer focus - why many corporations need a reality check, to succeed in future
Marketing - future of marketing and brand development
Travel, Energy, Resources and Environment
Travel - future of aviation, road, rail - for business and leisure
Biofuels - food or fuel? Do biofuels have a future?
Commodities - impact of emerging markets
Energy industry - future energy for a carbon-free world
Petrochemical industry - how the industry will change and why
Climate change - why the future is about emotion, not just the science
Sustainability - what does it mean for your business?
Other Topics and Types of Audience
Real estate - key trends in commercial and residential real estate industries
Retailing - developing the customer experience
