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Trend Analysis by Dr Patrick Dixon Futurist
Video / Articles by Patrick Dixon - 24 million requests in year - 10 million visitors - Conference Speech/Event?

The future of marketing: direct mail, network, email, strategies, ideas, relationship marketing, campaign slogans

Google Zeitgeist CEO Summit - Dr Patrick Dixon introduces future of marketing and why traditional advertising is dead in an online world ruled by virtual communities.

See also: Building a Better World - Keynote conference speech by Dr Patrick Dixon, recently ranked as one of the 20 most influential business thinkers alive today (Thinkers50 - 2005 global survey) and author of Building a Better Business.  See also separate keynote multimedia event: Future of Marketing slides at Keep It Simple Stupid (KISS) marketing conference. See also two different one hour videos on The future of marketing: direct mail, network, email, strategies, ideas, relationship marketing, campaign slogans for Finland Marketing Federation and Why market research can't tell you the future. Also How to write a marketing plan: major trends to consider and 10 steps to a better marketing plan.

See also presentations to the Belgium Marketing Federation, Finland Marketing Federation, Portugese Marketing Federation and MCCA.

New consumer values will demand a new approach to marketing

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Get ready for the greatest shift in consumer values for fifty years

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Fundamental attitude / fashion changes are about to sweep through society

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More powerful than internet, biotech and globalisation combined

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Accelerated dramatically by recent events, chaos and uncertainty

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Huge future impact on all marketing activity, business and personal decisions

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Became obvious to me as a Futurist as well as a physician

Big questions about the value of "progress"

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The revolution began shortly before the Millennium - the New Dawn

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We've never had so much, consumed so much, enjoyed so much

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A century of science, medicine and technology has improved our lives

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Yet it's left us time-hungry, seeking greater work-life balance and meaning

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Deep issues remain untouched in our families and neighbourhoods

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We created a global village without knowing how to live together inside it

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Opened the doors to designer life, cloned babies, biotech war and more

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Result:  people asking questions - does more always mean better?

The ultimate marketing slogan or advertising banner

(See the $20,000 Marketing, Management and Motivation Challenge offered to all participants at conferences)

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We build a better world for you - the greatest claim of all

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A better future for you, your business and your world

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It also happens to be the reason for everything that people buy and do

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Improving something, in some way, somewhere, for themselves /someone else

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People like to feel the world is a better place with them living in it

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That's why 60% of Americans enthusiastically give a total 20 billion hours a

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year to worthy causes - equivalent in value to 4% of the entire US economy

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They want to feel good about what they do and buy

One simple truth is the key to all marketing in future

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Building a Better World is the big value, the key to selling in future

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Four Corners of the Human Heart motivate us, but marketers focus on one

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Satisfy         Individuals - basis of most advertising campaigns

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Support       Family - your inner circle of special people

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Strengthen  Community - your neighborhood, city, nation

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Sustain the  World - life on earth, environment, your own world

Connect with all the passions people have and they'll follow you to the ends of the earth to support your business. They'll spread goodwill, work hard for you - buy your products, your services and your stock with pride. You'll attract the best people, form highly motivated teams, sell the strongest brands with greatest purpose and highest values, promising all a better future.

Future impact of global warming on human life
Truth about global warming research. How consumers, business and governments will respond. Opportunities / threats from climate change.

Blogs - web / video diaries on trends / management by Dr Patrick Dixon

Future Trends - main blog
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Dr Patrick Dixon - Future Trends


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Videos of keynote speeches on marketing, travel, biotech and other industries
Future of Medicine - health care, biotech, hospitals - Video
Digital meltdown of financial services - archive
60 other videos on this site
PRESENTATIONS
Next techno-wave: RFID - 10 billion wireless tagging devices - Walmart, Tesco and Pentagon rush ahead
The impact of new technology on asset management
The impact of new technology on investment banking and markets
Global trends affecting retail banking, private banking, corporate banking, investment and wholesale banking an other financial services
Future of marketing - the ultimate slogan and why consumer values are changing
The Future of Corporate Real Estate Industry
The future of health care services - US and global trends
The future of human genetics - today's dream or tomorrow's nightmare?
Global trends affecting human resource management - Business School seminar
Real Success - How the goalposts are moving. Impact on home, business and your wider world. Revolution in values.
The Future of Telecom - mobile, wireless, bandwidth, cable, 3G
The Future of the Drinks Industry
Global trends affecting the future of liquid food packaging and related industries
The future of the premium auto / car industry - issues other than technology
The Future of Electronic Directories and Databases
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