Future of Marketing
Futurist Topics - Management
Google Zeitgeist CEO Summit 2007 - Dr Patrick Dixon introduces future of marketing and why traditional advertising is dead in an online world ruled by virtual communities.
WAIT FOR PAGE TO LOAD - PRESS PLAY - MAY TAKE A FEW SECONDS TO START
New consumer values will demand a new approach to marketing
- Get ready for the greatest shift in consumer values for fifty years
- Fundamental attitude / fashion changes are about to sweep through society
- More powerful than internet, biotech and globalisation combined
- Accelerated dramatically by recent events, chaos and uncertainty
- Huge future impact on all marketing activity, business and personal decisions
- Became obvious to me as a Futurist as well as a physician
Big questions about the value of "progress"
- The revolution began shortly before the Millennium - the New Dawn
- We've never had so much, consumed so much, enjoyed so much
- A century of science, medicine and technology has improved our lives
- Yet it's left us time-hungry, seeking greater work-life balance and meaning
- Deep issues remain untouched in our families and neighbourhoods
- We created a global village without knowing how to live together inside it
- Opened the doors to designer life, cloned babies, biotech war and more
- Result: people asking questions - does more always mean better?
The ultimate marketing slogan or advertising banner
- We build a better world for you - the greatest claim of all
- A better future for you, your business and your world
- It also happens to be the reason for everything that people buy and do
- Improving something, in some way, somewhere, for themselves /someone else
- People like to feel the world is a better place with them living in it
- That's why 60% of Americans enthusiastically give a total 20 billion hours a year to worthy causes - equivalent in value to 4% of the entire US economy
- They want to feel good about what they do and buy
One simple truth is the key to all marketing in future
- Building a Better World is the big value, the key to selling in future
- Four Corners of the Human Heart motivate us, but marketers focus on one
- Satisfy Individuals - basis of most advertising campaigns
- Support Family - your inner circle of special people
- Strengthen Community - your neighborhood, city, nation
- Sustain The World - life on earth, environment, your own world
Connect with all the passions people have and they'll follow you to the ends of the earth to support your business. They'll spread goodwill, work hard for you - buy your products, your services and your stock with pride. You'll attract the best people, form highly motivated teams, sell the strongest brands with greatest purpose and highest values, promising all a better future.
| < Prev | Next > |
|---|
Short clips of different conference videos on management challenges:
Economics, Finance & Financial Services
Banking - many of Patrick's clients are global banks
Economics issues - Patrick creates a big picture of global trends
Insurance - Patrick has worked with many of the world's largest insurers
Sub-prime crisis – what next?
Technology
Technology - Patrick works with many of the world's largest computer, software, telecom, internet and biotech companies
Online communities - Web 2.0 - how online communities will drive your business
Mobile phones - future of telecom, wireless devices, virtual communities, positional advertising
Convergence and divergence - why all competitive advantage comes from divergence
RFID technology - impact on retail, wholesale, distribution and manufacturing
Health and Education
Health care - key trends in health, ageing, biotech, hospitals, clinics
Pharmaceutical industry - impact of the biotech revolution
Education - future of teaching in high schools, colleges and business schools
Leadership, Management & Strategy
Change management - a recurring theme
Risk management - preparing for the unexpected
The impact of wild cards – low probability, high impact events
Innovation - why innovation is connected to passion
Leadership - effective ways to drive organisations forward
Logistics and supply chain - critical issues in manufacturing and wholesale
Managing uncertainty - flexible, rapidly adapting leadership
Motivation - how to inspire people to make great things happen
Women at work - challenges for corporations in winning war for talent
Outsourcing - what is going to happen next
Marketing
Advertising - why traditional approaches are dead in an online world
Customers - how customer demands are changing and why
Customer focus - why many corporations need a reality check, to succeed in future
Marketing - future of marketing and brand development
Travel, Energy, Resources and Environment
Travel - future of aviation, road, rail - for business and leisure
Biofuels - food or fuel? Do biofuels have a future?
Commodities - impact of emerging markets
Energy industry - future energy for a carbon-free world
Petrochemical industry - how the industry will change and why
Climate change - why the future is about emotion, not just the science
Sustainability - what does it mean for your business?
Other Topics and Types of Audience
Real estate - key trends in commercial and residential real estate industries
Retailing - developing the customer experience
Our future will be bright only because there are already plenty of ingredients that building a future requires. Have a hope in young people. They aren't pessimists like baby boomers and older. Young people are the ones will structure their future and keep have hope in them. The sun will be shown after a cloudy day. Tinkering with the clouds impede the advance. So never mind ones who still feel the symptoms of the cloud. Let's move on!
