The future of marketing: direct mail, network, email, strategies, ideas, relationship marketing, campaign slogans

Google Zeitgeist CEO Summit - Dr Patrick Dixon introduces future of marketing and why traditional advertising is dead in an online world ruled by virtual communities.

See also presentations to the Belgium Marketing Federation, Finland Marketing Federation, Portugese Marketing Federation and MCCA.

	Get ready for the greatest shift in consumer values for fifty years
	Fundamental attitude / fashion changes are about to sweep through society
	More powerful than internet, biotech and globalisation combined
	Accelerated dramatically by recent events, chaos and uncertainty
	Huge future impact on all marketing activity, business and personal decisions
	Became obvious to me as a Futurist as well as a physician

	The revolution began shortly before the Millennium - the New Dawn
	We've never had so much, consumed so much, enjoyed so much
	A century of science, medicine and technology has improved our lives
	Yet it's left us time-hungry, seeking greater work-life balance and meaning
	Deep issues remain untouched in our families and neighbourhoods
	We created a global village without knowing how to live together inside it
	Opened the doors to designer life, cloned babies, biotech war and more
	Result: people asking questions - does more always mean better?

	We build a better world for you - the greatest claim of all
	A better future for you, your business and your world
	It also happens to be the reason for everything that people buy and do
	Improving something, in some way, somewhere, for themselves /someone else
	People like to feel the world is a better place with them living in it
	That's why 60% of Americans enthusiastically give a total 20 billion hours a
	year to worthy causes - equivalent in value to 4% of the entire US economy
	They want to feel good about what they do and buy

	Building a Better World is the big value, the key to selling in future
	Four Corners of the Human Heart motivate us, but marketers focus on one
	Satisfy Individuals - basis of most advertising campaigns
	Support Family - your inner circle of special people
	Strengthen Community - your neighborhood, city, nation
	Sustain the World - life on earth, environment, your own world

Connect with all the passions people have and they'll follow you to the ends of the earth to support your business. They'll spread goodwill, work hard for you - buy your products, your services and your stock with pride. You'll attract the best people, form highly motivated teams, sell the strongest brands with greatest purpose and highest values, promising all a better future.

Future impact of global warming on human life
Truth about global warming research. How consumers, business and governments will respond. Opportunities / threats from climate change.