Google Zeitgeist CEO Summit 2007 - Dr Patrick Dixon introduces future of marketing and why traditional advertising is dead in an online world ruled by virtual communities.
Accelerated dramatically by recent events, chaos and uncertainty
Huge future impact on all marketing activity, business and personal decisions
Became obvious to me as a Futurist as well as a physician
Big questions about the value of "progress"
The revolution began shortly before the Millennium - the New Dawn
We've never had so much, consumed so much, enjoyed so much
A century of science, medicine and technology has improved our lives
Yet it's left us time-hungry, seeking greater work-life balance and meaning
Deep issues remain untouched in our families and neighbourhoods
We created a global village without knowing how to live together inside it
Opened the doors to designer life, cloned babies, biotech war and more
Result: people asking questions - does more always mean better?
The ultimate marketing slogan or advertising banner
We build a better world for you - the greatest claim of all
A better future for you, your business and your world
It also happens to be the reason for everything that people buy and do
Improving something, in some way, somewhere, for themselves /someone else
People like to feel the world is a better place with them living in it
That's why 60% of Americans enthusiastically give a total 20 billion hours a year to worthy causes - equivalent in value to 4% of the entire US economy
They want to feel good about what they do and buy
One simple truth is the key to all marketing in future
Building a Better World is the big value, the key to selling in future
Four Corners of the Human Heart motivate us, but marketers focus on one
Satisfy Individuals - basis of most advertising campaigns
Support Family - your inner circle of special people
Strengthen Community - your neighborhood, city, nation
Sustain The World - life on earth, environment, your own world
Connect with all the passions people have and they'll follow you to the ends of the earth to support your business. They'll spread goodwill, work hard for you - buy your products, your services and your stock with pride. You'll attract the best people, form highly motivated teams, sell the strongest brands with greatest purpose and highest values, promising all a better future.
Hi there from Patrick Dixon: "Hope this is helpful. If so, thanks for promoting with a Facebook LIKE or Tweet. Really interested to hear your views. Do post below. I will try to reply (this is a very busy site)."