Brands: impact of social networks on brands, marketing and corporate image
Futurist Topics - Management
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Future of online brand development, advertising, marketing and corporate image. How corporate image is being challenged by social networks such as FaceBook, Twitter, LinkedIn, Blogs, YouTube and other online communities. Why trust has fallen in corporate brand messages. How to use social networking and viral marketing to strengthen brands. How online image is affecting investment, recruitment, workplace morale, staff retention and the war for talent. How to make keep your brand in the mind of consumers and customers. Video of Q and A session with CEOs and senior business leaders by Futurist conference keynote speaker: Patrick Dixon at Stein Am Rhein, facilitated by Professor Prabhu Guptara, UBS Wolfsburg.
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Short clips of different conference videos on management challenges:
Economics, Finance & Financial Services
Banking - many of Patrick's clients are global banks
Economics issues - Patrick creates a big picture of global trends
Insurance - Patrick has worked with many of the world's largest insurers
Sub-prime crisis – what next?
Technology
Technology - Patrick works with many of the world's largest computer, software, telecom, internet and biotech companies
Online communities - Web 2.0 - how online communities will drive your business
Mobile phones - future of telecom, wireless devices, virtual communities, positional advertising
Convergence and divergence - why all competitive advantage comes from divergence
RFID technology - impact on retail, wholesale, distribution and manufacturing
Health and Education
Health care - key trends in health, ageing, biotech, hospitals, clinics
Pharmaceutical industry - impact of the biotech revolution
Education - future of teaching in high schools, colleges and business schools
Leadership, Management & Strategy
Change management - a recurring theme
Risk management - preparing for the unexpected
The impact of wild cards – low probability, high impact events
Innovation - why innovation is connected to passion
Leadership - effective ways to drive organisations forward
Logistics and supply chain - critical issues in manufacturing and wholesale
Managing uncertainty - flexible, rapidly adapting leadership
Motivation - how to inspire people to make great things happen
Women at work - challenges for corporations in winning war for talent
Outsourcing - what is going to happen next
Marketing
Advertising - why traditional approaches are dead in an online world
Customers - how customer demands are changing and why
Customer focus - why many corporations need a reality check, to succeed in future
Marketing - future of marketing and brand development
Travel, Energy, Resources and Environment
Travel - future of aviation, road, rail - for business and leisure
Biofuels - food or fuel? Do biofuels have a future?
Commodities - impact of emerging markets
Energy industry - future energy for a carbon-free world
Petrochemical industry - how the industry will change and why
Climate change - why the future is about emotion, not just the science
Sustainability - what does it mean for your business?
Other Topics and Types of Audience
Real estate - key trends in commercial and residential real estate industries
Retailing - developing the customer experience
