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Why market research does not work - Dr Patrick Dixon Futurist

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Patrick Dixon, YouTube Futurist Keynote Speaker - Recent Futurist YouTube Videos - keynote speaker

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Market research can't predict the future because consumers don't know how they will think and feel. People can do the opposite of what they say to market researchers. Presentation by Patrick Dixon Lecturer: Patrick Dixon

http://www.youtube.com/watch?v=RIuuBVXgrAI


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