Innovation! How to innovate, win competitive advantage. Retail Industry examples.

Written by

Futurist Keynote Speaker: Posts, Slides, Videos - Innovation - How to grow your business - keynotes

Rate This Article

Every multinational corporation I work with would like to see more innovation - to save time and money, increase sales.  But most of the efforts I see tend to be "me too" innovation. Learning from competitors is almost always a smart thing to do but if that is ALL we do, then we are never going to excell.  At best we will be imitators, and at worst, we will always be late, behind the curve, and by the time we have implemented the changes we should have done before, our competitors have moved on.  That is why we need transformational innovation:  innovate over the heads of competitors, surprise them and your customers with innovations that are magnificent, visionary, absolutely right, perfectly executed.

Video covers: Innovation means doing things differently to serve customers better. How to innovate and why all innovation is about divergence not convergence. Innovation that simply imitates competitors, product features, design or brand elements, just means that all products and services look identical in every way, which means you can only differentiate yourself from competition based on price. Long term sustainable competitive advantage will always come from finding new ways to excell, exceed customer expectations. Technigues for innovation including open innovation and crowdsourcing using wikipedia type models to solve complex innovation challenges. How to encourage innovative teams and processes. Conference keynote speaker and Futurist Patrick Dixon - lecture at Hermes client event for UK retailers on retail industry trends.

Related news items:
Older news items:

Thanks for promoting with Facebook LIKE or Tweet. Really interested to hear your views. Post below.

Join the Debate! What are your own views?