How to win the $20,000 Challenge - enter here

The Challenge is described in a new book "Building a Better Business" by Patrick Dixon: “One of the most stimulating and challenging reads in this field for a very long time” Sir Digby Jones, Director General, Confederation of British Industry. “A really helpful guide to success.” Brent Hoberman , co-founder and CEO lastminute.com.* 50% of the author's receipts from sale of this book will be used to support AIDS care and prevention programmes in Africa and Asia.

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Prize: $20,000 donation to your favourite charity

You don't have to buy a copy of "Building a Better Business" to enter the $20,000 Challenge, although reading it will help you understand the values behind the challenge, and how to approach it more effectively. The winner can nominate a charity of their choice to receive a donation of $20,000 from Global Change Ltd..

The Building a Better World Challenge works as follows:

Post on the bulletin board an example of a successful advertising campaign, marketing exercise, mission statement, corporate value, leadership principle, change management strategy or motivational tool that is built upon any other common principle than the general expectation of building a better world as a result, in the sense of promising a better life or improving things in some way. It can be a better world in the present or the future or both, for an individual or individuals, those they care about, for the wider community or their wider world, or for some balance of several/all of these.

Join in the Challenge Now!

Go to the $20,000 Building a Better Business Challenge bulletin board

The purpose of the Challenge is to explore strengths and weaknesses of what the author believes is a universal principle of human behaviour and organizational success. The value of any theory is found, however, in defining the exceptions to it that can be said to prove the rule. A successful challenge must fit into the mainstream of human activity and motivation.

It may be that the Challenge as above will turn out to be too difficult (as pointed out in the book, it has already been running with a $1,000 prize for some time without a successful challenge), in which case we may consider broadening it to include other aspects of human behavior, as it can be argued that all conscious decisions that people take are also at root determined by desire to improve things in some way, for themselves, for others or within their wider world. See book for further discussion of issues related to this idea and how they work in all successful corporations.

No purchase of this book or of any other kind is needed to make a challenge, although challenges will be judged in the context of the message in this book – in other words, attempts to win by inferring a particular narrow interpretation of the words ‘better’ or ‘world’ will fail unless the spirit in which those words are being used in the challenge is entirely consistent with the spirit of the book itself, which is also described online.

By entering the Challenge, you agree to be bound by the rules and requirements set out here.

Initial judging by online community

Each challenge will be timed and dated by the bulletin board and available for comment by the rest of the online community. From time to time the author will participate in these comments and discussions.

Independent panel to provide final assessment

Twelve months from publication of the most recent international first edition in English or any other language of the book, any challenges that are clearly undefeated by the rest of the online community including the author (publicly listed comments) will be forwarded to a panel of three independent judges to assess.

In the event that there is more that one successful challenge, the judges may either split the award equally or at their discretion, given the relative merits of the challenges. In the event that there is more than one successful challenge, essentially variants of the same challenge, the award will be made to the person who posted the first challenge of that nature.

If no successful challenge has been made, the period of the challenge may be extended up to a maximum of five years further. If it remains the case by then that no successful challenge has been made, the $20,000 will be donated to a charity of the author’s choice.

The Challenge is subject to English law and the exclusive jurisdiction of English courts. The decision of the judges will be final and binding and no correspondence can be entered into. The name of any winner or winners will be posted on the bulletin board.

Note: the publisher of "Building a Better Business" accepts no responsibility for the operation of this challenge.

Go to the $20,000 Building a Better Business Challenge bulletin board

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