Technology for Business Success
Futurist Topics - Management
Interview for Spanish media June 2010 with Patrick Dixon, Europe’s leading futurist and strategy guru
Futurist Life: Take Hold of Your Future
Futurist Topics - Management
Over 12 million different people have visited these Futurist pages, with 2.7 million views of videos, and 100s of presentations on future trends by Patrick Dixon, Chairman of Global Change Ltd. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers50 2005), and is author of 14 books including Futurewise, Building a Better Businesss and Sustainagility. News of NEW VIDEOS AND ARTICLES: join 30,000 followers of Patrick Dixon on Twitter - he will follow YOU and answers most posts, see @patrickdixon conversation.
Work-Life Balance: Workplace Survival
Futurist Topics - Management
Why is it that work-life balance is so often talked about, and so little shown? Work-life balance is the key to developing high-performance teams. Keynote to European Commission. I have spoken to audiences in over 50 nations about these and other issues, and wherever I go in industrialised nations, people talk about getting a better balance – especially women. Surveys show that work-life balance is number one or two priority for those leaving business schools. In a recent UK survey, 6 out of 10 of 25-35 year olds said they were looking for a higher purpose at work. The more passionate people are about the work they do, the less they complain about work-life balance.
Marketing to Older Consumers
Futurist Topics - Management
How to market to older consumers and grow your business. Many retail brands, travel companies and other businesses are starting to target older people much more actively – because there are so many of them, they are rapidly growing in number, and many of them also have money to spend. Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are women. So you could say that older women own most of America and the UK. In Italy by 2026 there will be over a million people living over the age of 90 – and this mainly female group will be large enough to decide every election result. We will see a similar situation in Germany and many other nations. Yet despite all this, most businesses fail to meet the needs of older people.
Redundancy to New Job – 10 steps to reinvent your career
Futurist Topics - Management
Looking for a new job: 10 practical steps to a new career path. How to reinvent your future. How to stand out in job applications and stay focussed on what really matters. Losing a job can be really stressful. It could be the start of the most fulfilling chapter of your life. Take hold of your future - or the future will take hold of you.
Read more: Redundancy to New Job – 10 steps to reinvent your career
Brands: impact social networks on marketing, corporate image
Futurist Topics - Management
Future of online brand development, advertising, marketing and corporate image. How corporate image is being challenged by social networks such as FaceBook, Twitter, LinkedIn, Blogs, YouTube and other online communities. Why trust has fallen in corporate brand messages. How to use social networking and viral marketing to strengthen brands.
Read more: Brands: impact social networks on marketing, corporate image
Virtual Teams Save Time and Energy
Futurist Topics - Management
Life’s too short to travel to every meeting and the latest technology really makes you feel you are all together. Three dimensional images can also be created of conference speakers for larger audiences, walking life-size on stage. Over 25% of many corporation’s carbon footprint is travel and air travel is a significant element of this. If a third of business travel could be turned into virtual meetings, it would reduce annual global emissions of CO2 by over 120 million tons. Many business leaders are already spending up to six weeks a year cruising at 35,000 feet. What happens in the next three to five years?
Surviving through global economic crisis
Futurist Topics - Management
Media interview October 2008. Expect further shocks to the global economy. Companies which insured other companies will soon be hit by claims of at least $360bn. And hedge funds are under huge pressures. If an investor demands return of – say - $10m, a fund might have to sell $70m of shares in order to give the $10m back. Expect hundreds of millions of dollars of stock sales by hedge funds.The world is changing faster than you can call a board meeting or develop new strategy so think ahead. You need more than one business plan: at least one alternative so one step ahead of major events. Be ready to take very fast decisions, with flexible, dynamic teams able to change quickly as situations unfold. Those with cash will do well , find huge bargains – products, property or even entire corporations sold for only a fraction of what their future value.
Happynomics - business, wealth and happiness
Futurist Topics - Management
Happynomics is about the link between wealth and happiness. Everyone wants to be happy – most advertisers try to persuade us that the secret of happiness is the next thing we will buy. But we know that long lasting happiness usually depends on many deeper things: friendship, strong family relationships, good health, personal fulfilment and so on. It is hard to be happy if you have many worries about money, too little or too much. In fact great wealth brings many pressures of its own. Happynomics is about the economics of happiness. Contentment can be measured not only in individuals but also in communities, or indeed across entire nations, looking at a national sense of well-being. On a national level, Happynomics surveys show that happyness is enhanced to varying degrees by wealth, education, peaceful government and trust, but weakened by things like corruption, insecurity and unemployment. Happiness is a dominant concept in marketing, customer loyalty, product design and workplace motivation.
Marketing in an Economic Crisis
Futurist Topics - Management
During recession many people look for value rather than luxury. Saving money, products that last longer. Expect growing demand for retail outlets that offer well-made, basic things at low cost. Expect new emphasis on simple, clear marketing messages. In a crisis people return to brands they know and trust – and trust will be a key theme. Budgets for marketing will be reduced and companies will look for more cost-effective ways to reach their target audiences. Less indirect marketing – for example sponsorship of sporting events where direct sales benefit less easy to see. Expect further migration of advertising from traditional print and broadcast media to online marketing, where advertisers measure instant returns from small investments, which they can then scale up if they work. An exception is likely to be radio advertising - relatively low cost and effective.
Future of Marketing - Marketing Videos
Futurist Topics - Management
The future of marketing - watch videos on online communities, mobile apps, direct mail, network marketing, email, strategies, ideas, relationship marketing, campaign slogans, market research, selling to consumers, consumer trends - four videos. Using online communities in marketing. How to build strong brands, trust and loyal customers. 10 steps to a stronger Marketing Plan. Why traditional advertising is dying - impact of new digital channels. Many other marketing videos to watch on YouTube - 2 million video views.
The Future of Motivation at Work: Video
Futurist Topics - Management
"Connect with all the passions people have: they will follow you wherever you go"
Over 130,000 views of this video. Why many companies are being hit by a motivation crisis. Old motivational tools don't work any more. How personal commitment has changed. What it means for managers who want to make things happen. How to win the war for talent and build great teams. People are passionate - but mainly about life outside of work. "Work-life balance" tells us that most people think work is opposite of life.
Wake up to stronger tribes and longer life
Futurist Topics - Management
Power of Tribes - Clash of Cultures - Consumer Groups
Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.
Read on to watch the full video and to read the full FT article by Patrick Dixon
Older consumers - new marketing and brands
Futurist Topics - Management
Marketing to older people. Huge growth of products and services for consumers over 50. If you want to attract older people, don’t just use images of young single people or of young children. Do remember that someone who is 75 years old today may be younger biologically than their parents were at 65 and their grandparents were at 55 – and they may feel like 50 year olds. Many older people lead very active lives, wanting to learn new things, explore new places. Don’t think about older people as one new market: there are many different markets, cultures, lifestyles among those over 50 and each can be targetted in a different way.
More Articles...
- Building a Better Business - book - and the $20,000 challenge
- Happynomics - interview on happiness and wealth
- The Future of Corporate Governance
- Future of Marketing
- Personal and corporate espionage
- Why Consumer Reports can't predict the future
- Drug Testing in the Workplace
- Marketing to Older Consumers
- Older Workers and Impact on Workplace
- Surviving the future
- Why Market Research Fails to Predict the Future
- Why corporate and social responsibility is now a "success" issue
- Why small business insurance often fails to protect
- The Future of Outsourcing
- The future of marketing - Article in Portuguese
- Dr Patrick Dixon at the World Economic Forum
- Scenarios: multiple strategies in rapidly changing world
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