Table of Contents (Scroll down)
Coffee Industry Trends
FUTUREWISE
The future of the coffee industry
The future of coffee - not more of the same ... � we need to be ready
2000 - 2005 will see major changes in markets, distribution networks,
competitors AND consumer values
Eat or be Eaten !
Living until the next merger or joint action
Is coffee a dying habit?
Attackers and defenders (Foster)
Attackers / Defenders
Attackers / Defenders
Which are you?
F U T U R E of coffee industry
Ppt coffee industry slides
Past Trends
Coffee Industry Past Trends
Food and Drink Retailing
Changes in Food and Drink
Top 5 food retailers share of market in Europe
Coffee Market Domination
Changes in Food and Drink Industry
We say goodbye to each decade
�Stuck in the 19th century� A 300 year old drink ?
�Stuck in the 19th century�
�That�s SO last century� �They�re stuck in a late 20th century time-warp�
Don�t believe market research
US coffee lessons for Europe ?
Breakfast to Mid-morning
Gourmet specialist coffee in US
Specialist Coffee Shops US
Occaisional coffee drinkers
Younger Drinkers NCA US
UK Coffee Bar Culture
Coffee Bars in Germany
Coffee bars in Italy
Aging �baby-boomers�
�I will survive!� � or how to get a job
Technology and People
1. Does technology help profits?
Technology means lower costs
Technology means job losses
Technology means lower margins
New Technology - may mean only 6 month lead � good or bad news
Good news: making decisions at 2x normal
Bad news: every step forward = 3 steps back
1 business year = 7 net years -
Move at 10x normal speed to catch up
New technology can damage image
2. The truth about new techno-markets
a) Retail
Reasons people buy on net
Zero Coffee Chain
My son is 10 years old
�Do we HAVE to go shopping ?�
�I�ll buy coffee on the net!�
�Selling coffee on the net is FUN�
Future Trends...
2. The truth about new techno-markets and
b) Business to Business
Future Trends...
Future Trends...
Ford and General Motors
3. Work in a virtual world
Information Underload
Value locked inside his head
Speech recognition already 98% accurate at 140 words per minute -
Coffee Marketing on Digital TV
Future Trends...
An injectable computer
Management @ speed of light
Work / Home � integration We need to rethink how we organise people and where they work
Life too short to spend in airports $200,000 a year � 6 weeks at 33,500ft
In a global operation across 40 countries what is the point of going to work?
Use technology to �get a life�
Client gets global advice
Future Trends...
Rich and Poor
Contrasts
When prices fall fast
Coffee Price Instability
Vulnerable African Countries
Poorest Farmer takes the risk
Mega-cities - Mega-markets
Rich City Life - �kickback� cost
Obsession with health
People want to live forever
Decaff Coffee / issues
Ageing Population
Future Trends...
Future Trends...
Future Trends...
Tribal conflicts
Global Values Clash
Tribal Marketing
Re-branding of Coffee Tribe(s)
Positive Tribalism = Values
Future Trends...
Global Management
Single buying decisions
Reaction against Globalisation
Thai Currency 1997
�Speculators should be shot�
Empire Style Tribalism
Virtual Companies
Future Trends...
Death of Political Theory
New Politics
Single Issues eg
How did this turkey live and die?
Did chickens ever run around on these legs?
Every single issue becomes a regulation
���y single issue becomes a regulation
The Genetic Revolution
DNA
Designer Life
Mix and Match
Mix and Match
Cloning Human Embryos
GM Coffee Beans
Future Trends...
The more virtual we are, the more relationships are important
Deep Human Needs
The search for experience
Building a Better World
Beliefs affect Values
Building a Better World
Coffee: The most ethical drink in the world? �Drink coffee and build a better world�
Life in the Third Millennium
Future Trends...
Turning the coffee cube...
The greatest challenge to the coffee industry will be to change fast enough to keep pace with new technology and new values
Either we take hold of the future or the future will take hold of us
Future Trends...
Future Trends...
With thanks to Presentation Graphics
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Author: Dr Patrick Dixon
Home Page: http://www.globalchange.com
Other information:
The future of the coffee industry - Dr Patrick Dixon -European
Coffee Federation conference - Multimedia presentation in Bremmen
- copyright Dr Patrick Dixon June 2000
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