Video / Articles by Patrick Dixon - 24 million requests in year - 10 million visitors - Conference Speech/Event?
Wake up to Stronger Tribes and a Longer Life
By Patrick Dixon -
Published in the Financial Times: October 31st 2005
Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.
Many debates about the future are about timing, such as the uptake of technology. But the future is also about emotion. Reactions to events such as bird flu are often more important than the events themselves.
Video / Articles by Patrick Dixon - 24 million requests in year - 10 million visitors - 
