Secret of Business Success: most important value in world

Futurist Topics - Leadership

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The message of this video will change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Biggest ethical test for every culture and every nation: creating a better world, improving life for people. This core value drives every political debate, underwrites all laws, and is the basis of all team leadership.  It is impossible to lead effectively for long without using this principle: will the world be a better place as a result of this activity or not?  It is the key to all effective management, marketing and motivation. The Better World principle applies to every industry including banking, retail, communication, technology, manufacturing, health care, construction, energy, transport and aviation.

However a big question is "Whose World"? Here is a fundamental guiding principle. If everyone or every business followed the example of your company, would the world be a better place? Need to define what we mean of course by "better" and "world". Example seen in pharmaceutical industry failure to adequately protect their own patents and intellectual capital in face of public criticism about global health inequalities and social justice. Failure by pharma industry to win the better world argument in media. The most important promise of every business: we will make life better at a price you can afford. The purpose: deliver on the promise. Profit comes from delivering on the promise.

See more from: Patrick Dixon on YouTube


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Patrick Dixon's YouTube Channel - over 2 million video views.  Search 300 videos by topic.

Economics, Finance & Financial Services
Banking - many of Patrick's clients are global banks, investment funds
Economics issues - Patrick creates a big picture of global trends
Insurance - Patrick has worked with many of the world's largest insurers
Technology
Technology - Patrick works with many of the world's largest computer, software, telecom, internet and biotech companies
Online communities - Web 2.0 - how online communities will drive your business
Mobile phones - future of telecom, wireless devices, virtual communities, positional advertising
Convergence and divergence - why all competitive advantage comes from divergence
RFID technology - impact on retail, wholesale, distribution and manufacturing

Health and Education
Health care - key trends in health, ageing, biotech, hospitals, clinics
Pharmaceutical industry - impact of the biotech revolution
Education - future of teaching in high schools, colleges and business school

Leadership, Management & Strategy
Change management - a recurring theme
Risk management - preparing for the unexpected
 Innovation - smart innovation, open innovation and crowdsourcing 
Leadership - effective ways to drive organisations forward
Logistics and supply chain - critical issues in manufacturing and wholesale
 Motivation - how to inspire people to make great things happen
Women at work - challenges for corporations in winning war for talent
Outsourcing - what is going to happen next

Marketing
Advertising - why traditional approaches are dead in an online world
Customers - how customer demands are changing and why
Customer focus - why many corporations need a reality check, to succeed in future
Marketing - future of marketing and brand development

Travel, Tourism, Energy, Resources and Environment
Travel - future of aviation, road, rail, shipping - for business and leisure
Biofuels - food for fuel? Next generation biofuels. 
Commodities - impact of emerging markets
Energy industry - future energy from oil, gas, coal, nuclear, renewables
Petrochemical industry - how the industry will change and why
Climate change - why the future is about emotion, not just the science
Sustainability - what does it mean for your business?

Other Topics and Types of Audience
Real estate - key trends in commercial and residential real estate industries
Retailing - developing the customer experience

Looking for other topics?  Search on Patrick Dixon's YouTube Futurist channel.

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