World can change faster than you can book traditional advertising campaigns
…But MANY marketing principles will always remain the same!
A news story can destroy a corporation in a day
Attackers / Defenders
Online growth is independent of share price!
Did I ask for it? Do I want it?
Impact down - so many campaigns are low quality
Online Campaigns Slowly Recover
2004 1st qtr
Traditional Companies
Online ad spending
“All big ideas start with a sketch”
GE “Etch-a-Sketch” campaign
Volvo XC90
US launch $20m campaign
Proof that Online Marketing Works
Future Marketing – Different Worlds
Forget old-style web, e-mail, TV and SMS
Ski Lift RFID Swatch passes since 1997
RFIDs impact on retail interactive marketing
Future Interactive
Marketing
Thought exchange @ the speed of light
Brain to Brain
Business sales @ the speed of thought
Impact of videophones on
advertising / customer relationship
Instant video of breaking news
Catch up with Ageing Population
Europe will be dominated by conflict between local identity / regional power
Internet
/ SMS Ultimate Campaign Design Tool
McDonalds may rule the world but niche markets will remain
Viral Marketing – Great ideas don’t need selling
Every single issue becomes a regulation
How did this turkey live and die?
Did chickens ever run around on these legs?
"Let every Kentucky Fried Chicken..."
Future of Interactive Marketing
The ultimate interactive
marketing slogan