Book Dr Patrick Dixon for your corporate event. Global trends impact on your marketing plan. Marketing in a changing world: direct marketing, TV, radio, press, iDTV, PDAs, SMS, mobile marketing, viral marketing, video marketing, opt-in e-mail campaigns, changes in consumer behavior - Keynote for Post Danmark clients. See also Session 2: How to write a more powerful marketing plan. Low cost, high impact advertising campaigns - Key marketing success stories and dangers to avoid. Watch keynote videos on marketing. Search 45,000 pages: www.globalchange.com/index.html - 10 million unique visitors. Description: Impact of Global Trends on Your Marketing Plan - Direct marketing, TV, radio and press campaigns, interactive marketing, e-mail and online promotions, viral marketing. Changes in consumer behavior, lifestyles and values. Event for 900 senior marketing executives and CEOs of advertising agencies sponsored by Post Danmark. Closing session on 10 ways to improve your marketing plan. Also presentation to the Portugese Marketing Federation.