Slide 1
Purpose of Two Days
Proposed Timings: Day 1
Proposed Timings: Day 2
Stakes are High
Inputs into Process
Image of Insurance Industry
/ Banking / Asset Management / Pensions Business
Allianz – The Reason for
Living
Why Does Allianz Exist? –
employee views?
“Defining the Global Value
Proposition”
“Brand has become the
central organising principle”
Customers Cannot Create Your
Passion
Future of Business and Personal Life
Allianz may have the
greatest strategy in the world but it could just be taking you faster in the
wrong direction
Q: Will the US invade Iran?
Early Warning Radar +
Roadmap
Personal and corporate survival
Unexpected Events Becoming
More Common
7,000 jobs axed immediately after 9/11
"F ast"
Slide 20
The world can change faster
than you can book advertising campaign
There’s a serious, almost
invisible threat to the health of every large corporation and it’s growing very
rapidly
It can completely destroy
your business in less than a week
It’s a hundred times more
powerful than globalisation or the internet..
It’s highly infectious, and
can take out a network of businesses in one attack. Governments are controlled by it, laws are
weak against it and most CEOs are unprepared for it.
No book of management
strategy adequately addresses it and most employees have never heard of it
"Huge,"
A news story can
destroy a corporation in a day
What was bad is becoming
good and what was good is becoming suspect
Ways of doing things that have worked for decades are looking old fashioned or
immoral while other practices that raised questions are becoming totally
acceptable
Compliance with every
regulation today could put you in prison tomorrow – or at least out of business
Price and Service are Key
Non-Life Critical to Future
Slide 33
Global instability could
result from unsustainable contrasts between rich and poor nations
Mega-cities - Mega-markets
India Insurance Market
“Just sue them”
Health Issues and Risk
Food: new tobacco?
Diabetes – growing epidemic
Electromagnetic Radiation –
very low risk but expect group action lawsuits
Typing repetitive strain
Drug addiction
US drug-related accidents
and lost productivity
Feminisation of Market
Ageing Population
GM already spends more on
health care for those who used to work for the corporation than it spends on
steel
Can we stop ageing ?
Including Alzheimers etc
The Genetic Revolution
DNA
Designer Life
The digital revolution changes what we do
The genetic revolution changes who we are
Over 1 million transgenic
animals made in UK in 3 years
Live to 160
years old?
Slide 52
The future is about emotion
Tribalism conflicts
Europe will be dominated by
conflict between local identity / regional power
What Could Europe Look Like
?
Global Values Clash
Positive Tribalism = Values
Slide 59
Universal Brands - Success?
McDonalds may rule the world
but niche markets will remain
Impact of mergers ?
RFID Everything joined up to
everyone
Injectable PCs since 1998 – software, hardware, operating system, memory,
wireless read-write
Nothing new:
Ski Lift RFID Swatch passes since 1997
RFID Explosion is Real – No
Hype
How big could RFIDs become?
New Corporate Risks
“What will success look like?”
Crazy Pricing
Flagship Value
Proposition
“Everybody is different and has different insurance needs and preferences”
Non-Life and Life Trend
Future insurance eg Insure.com
"Two unique guarantees:"
Radical Insurance Models
Cost Problems with Human Brokers
"The digital revolution
created the..."
Slide 77
Slide 78
Death of Political Theory
New Politics
Single Issues
Every single issue becomes a
regulation
How did this turkey live and
die?
Did chickens ever run around
on these legs?
Slide 85
Slide 86
Ethical Problems with Brokers
New trend – get a life
"6 out of 10 Americans..."
RISK: In pursuing only shareholder value, loose the
plot and damage the business
OPPORTUNITY: Drive the business on a
broader mission, that motivates, inspires and wins consumer as well as
community approval
Responsible Business
Ethical Investment Funds
Companies talk about
Individuals talk about…
The ultimate slogan
List Wild Cards
Value Growth and Competitive
Status Report
“Campaigning for Core
Issues”
Slide 99
"Ed McMahon is best
known..."
Future Marketing – Different
Worlds
Did I ask for it? Do I want it?
Impact down - so many campaigns are low quality
Emotional Power of SMS
Impact of videophones on
advertising / customer relationship
Instant video of breaking news
Slide 105
CDs and DVDs will not
survive in a broadband world where all music, TV and video is available online
for free
Emotional Power of Web Chat
Viral Marketing – Insurance
Audience reach? 250 million?
"Mary Kay Inc"
"Be all you can be..."
Personal Customers
Presentation for Allianz - workshop on strategy Dr Patrick Dixon, insurance industry conference speaker. To start the insurance presentation click here.
Main financial trends site (10 million different visitors) and banking and insurance videos.