Slide 1
"F ast"
Slide 3
World is changing faster
than you can plan a board meeting
Wild Cards will dominate à 2020
Slide 6
China ßà India – Trade Growing
When do Asian nations decide US less important?
The future is about emotion
Don’t believe market research
Microsoft ad banned on TV!
A news story can
destroy a brand in a day
Slide 12
Dominance of China - India
India
Stable
2.3 births per 100
32% under 15
Median age 24
50 million middle class
Large families: SPEND
Capital: High cost
China
Asia Personal Financial Services
Feminisation of Markets
Older People
Europe
Dying
GM already spends more on
health care for those who used to work for the corporation than it spends on
steel
Can we stop ageing ?
Australia life expectancy?
Elastic Skin and Lower Blood
Pressure
1 million “transgenic”
animals
Grow New Teeth
Heart repair already a reality
Animal
Brain Repair After
Stroke
Spinal
cord
repaired
in rats and
humans
Adult stem cell
cure for old-age
loss of sight
We will copy animals that
don’t age
Slide 30
Global instability could
result from unsustainable contrasts between rich and poor nations
How many people would it
take to stop oil production in Nigeria?
Tribalism conflicts
Europe will be dominated by
conflict between local identity / regional power
Strong Brand = Customer
Tribe
How to beat customer
fatique
Direct Marketing Challenges
E-mail marketing HIGH RISK
Opt-in e-mail marketing
Opt-In Customer Marketing
Slide 41
Universal Brands - Success?
250,000 IT professionals
work in Bangalore – 120,000 more than in Silicon
Valley
213,000 US jobs a year being outsourced
India Graduates Each Year
Karnataka State + Bangalore
China
% Business Meetings à Virtual
24 hour / 365 day video link
at zero cost
Forget old-style web,
e-mail, TV and SMS
Slide 50
RFID Explosion is Real
Radio Frequency Identification Devices
How big will RFIDs
become?
Just to label warehouse boxes:
Brain to Brain Products
Slide 54
Slide 55
New Shape of Politics
Single Issues
Every single issue
becomes a regulation
Compliance with every
regulation today could put out of business
Keep close to customer
feelings
Ford concept that escaped online
Slide 61
Cause-related
Marketing
Growing Bottom Line by
Caring
"Global warming?"
Slide 65
Slide 66
Does business have ANY purpose?
New trend – get a life
"6 out of 10 Americans..."
Companies talk about
Customers talk about…
Ultimate customer promise
"Fast / Urban /
Universal"
