Slide 1

"F ast"

Slide 3

Some things change far faster than boards can make decisions –

Early Warning Radar + Roadmap
Smart Risk-Taking: Using Discontinuities

Tsunami: Touched whole world

Health:  Mutant virus impact on
emerging economies

Slide 8

China $650bn reserves

China ßà India – Trade Growing
When do Asian nations decide US less important?

The Future is about emotion

Don’t         believe market research

Slide 13

A news story can destroy  your brand in a week

Truth about Retail Investment Funds

Slide 16

Expect instability from growing gap between rich and poor

How many people would it take to stop oil production in Nigeria?

Slide 19

Slide 20

Slide 21

Dominance of China - India

   Asia Personal Financial Services

   India
Stable
2.3 births per 100
32% under 15 
Median age 24
50 million middle class
Large families: SPEND
Capital:  High cost

India – 400 million entrepreneurs

E-bay means everyone can be a global trader – using couriers

Onwards and Upwards

40,000 more people find hope and prosperity – microbanking

      Feminisation of Marketing

Half of all leisure and luxury spending in Europe is by over 50s

HUGE GROWING MARKET

75% of all US / UK wealth owned by over 65s – mostly women

Premium
Everything

        Russia Population Falling Fast

Europe
Dying

  Can we stop ageing ?

1 million “transgenic” animals

Grow New Teeth

       Heart repair already a reality

Animal
Brain  Repair After
Stroke

Spinal cord
repaired
in rats and
humans

Live to
150
years
old?

We will copy animals that don’t age

Slide 42

      Tribalism conflicts

     Tribal Leadership

European Union will be dominated by conflict: local identity / regional power

Strong Brand = Customer Tribe

Every great business builds a tribe

How to beat customer
fatique

Direct Marketing Challenges

      Opt-in e-mail marketing

Slide 51

Huge Consolidation
2010-2020

American or Western or totally multi-national culture?

Slide 54

  Universal Brands - Success?

250,000 IT professionals work in Bangalore – 120,000 more than in Silicon Valley


213,000 US jobs a year being outsourced

      India Graduates Each Year

      Karnataka State + Bangalore

China

Forget old-style web, e-mail, TV and SMS

Slide 61

RFID Explosion is Real – No Hype

How big will RFIDs become?
Just to label warehouse boxes:

Slide 64

New Shape of Politics

Slide 66

    Single Issues

   Every major single issue will lead to new regulation

Compliance with every regulation today could put you out of business

Sustainability

Global Warming - facts

Slide 72

Keep close to customer feelings
Ford concept that escaped online

Slide 74


Cause-related
Marketing

Fair Trade Products – sales growth

Slide 77

Success in future will mean doing great things in the right way

Positive Human Needs in 2030 will be the same

     Crisis of Purpose at Work

"Most talented bankers are twice..."

Employee Passion / Engagement

      New trend – get a life

"6 out of 10 Americans..."

Companies talk about

Individuals talk about…



 The ultimate slogan

"Fast / Urban / Universal"