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....or the future will take hold of you

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   How will they behave?

Manufacturer:
18 hour delivery across Europe

Early Warning Radar + Wildcards
Smart Risk-Taking: Using Discontinuities

Future is shaped by emotion

      Emotional Power of Web Chat

Don’t           believe market research

"Community takes over the web"

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1 billion children in Africa and Asia will soon be consumers

China – 23 million people a year à cities
500m
à 800m by 2020

3 billion active mobiles
Almost all next 1 billion users will be in emerging nations – only techno

"53"


Ageing
Customer
Tribes

75% of all UK and US wealth owned by those over 65




1 million mobile phone users over 90 years old
in Italy by 2026

Older Customers Expect More

Devices get smaller

Devices get larger - again

Make
technology work for older people

synch and web buying?

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Tribalism:  greatest social force in 2020

     Tribal Leadership

        Keep close to your customers

Niche Marketing

Client wants a human being – not a robot!

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Distribution is everything in global market

RFID – PCs size of grain of sand
Radio Frequency Identification Devices

Universal = everything the same

Convergence is about co-packaging and economies of scale, but all real innovation is about diversity

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Convergence wins for consumers when life is simpler and cheaper

MOST people will use most multi-function devices mainly for one thing

Adding more features – everyone is doing the same

Low cost means more devices

"WHO REALLY WANTS A WEB-ENABLED..."

Why every bank should be worried about mobile technology

"Low cost"

Blindness of Traditional Business

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New Shape of Politics

   Every major single issue will lead to new regulation

Sustainability

Global Warming - facts

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Global warming impact on travel / transport

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24 hour / 365 day video link at zero cost

Virtual Office – always connected – zero cost

Meetings Will Always Matter

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Who cares about the strategy?

Does it really matter?

Companies talk about

      Individuals talk about



The ultimate telecom slogan

Technology to make people happy








Promise à Purpose à Profit
Help Create a Better World

"Fast / Urban / Universal"

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