Connect with all the passions people have and they will follow you to the ends of the earth, buy your products and services with pride, sell them better than you can, and what is more, they may even be willing to work for you for next to nothing

The result will be sustainable business

RISK: In pursuing only shareholder value and bottom-line profit, loose the plot and damage the business

OPPORTUNITY: Drive the business on a broader and more profitable mission, that motivates, inspires and wins consumer as well as community, worker and shareholder approval

Business Case for CSR

"F ast"

Slide 8

Some things are changing at an unsustainable speed in human terms

Sustainability means managing uncertainty

Sustainability

Massive jump in world population

Global Population heading for more than 9 billion people

1 billion children in Africa and Asia will soon be consumers

Loss of up to 50% of major species in next 100 years

"Even if all carbon emissions..."

Conflicts over Water

The Future is about emotion
- and sustainability is an emotional issue

Don’t believe market research

Slide 20

A news story can destroy your brand in a week

Bad news can hit any corporation like a tornado, ripping the guts out of the business, shattering market confidence, scandalising customers and causing outrage in the general public.

Media is interested in revelation

Negative News Impact

Slide 25

48 hours of crisis

Join the Opposition

Now CSR is Central Issue

Slide 29

Big Cities Have Sustainable Future

Emerging Mega-markets

Global instability could result from unsustainable contrasts between rich and poor nations

Slide 33

Slide 34

Slide 35

How many people would it take to stop oil production in Nigeria?

Slide 37

Slide 38

Justice for Coffee Farmers

Slide 40

Ciproxacillin

AIDS out of Control

Drug Companies and Patents

Women will drive retail

Food: new tobacco?

Food Company CSR Risk Management

Europe
Dying

Tax incentives for babies

1 million people over 90 years old in Italy by 2026

Can we stop ageing ?
Adjustment needed to life-expectancy tables

We will copy animals that don’t age

Slide 52

Tribal Leadership

Every Corporation is a Tribe

Tribalism conflicts

European Union will be dominated by conflict: local identity / regional power

Keep close to your customers

Beat market
fatique

Impact of Blogs – Web Diaries

""Perfection!," A TripAdvisor..."

Slide 61

Slide 62

250,000 IT professionals work in Bangalore – 120,000 more than in Silicon Valley

213,000 US jobs a year being outsourced – but is the impact sustainable?

India Graduates Each Year

Most outsourced jobs will come back

24 hour Leadership?
New tools for sustainable speed and efficiency

24 hour / 365 day video link at zero cost

Collaboration of Leaders in 10 nations: World Bank

Slide 69

New Shape of Politics

Every major single issue will lead to new regulation

Keep close to single issue concerns
Ford concept that escaped online

Slide 73

"Your reputation and business success..."

Recycle Metal

Slide 76

Global Warming - facts

Slide 78

Stabilise CO2 – cost 1% GWP

Ultimate climate catastrophe

Million year old carbon needs to be put back where it came from after being burnt into CO2

What Companies Can Do

Slide 83

Who Cares Wins

Cause-related Marketing

Consumers Love Causes

Increase Staff Loyalty - US

£50.4 million was raised in 2002 by 66 businesses benefiting 50 charities and good causes through 81 Cause Related Marketing programmes

Tesco Computers for Schools

Proctor and Gamble

Cadburys

Slide 92

UK Pensions Act Goes Ethical

“Ethical Company” Listings on Stock Exchanges

Ethics – Economic Performance

Slide 96

Crisis of
Purpose at Work

Passion comes from purpose but never from pressure

Slide 99

38% of BT managers said recently that they would sacrifice promotion to have more home time.

What’s the point of recruiting great people if you can’t promote them, they don’t want responsibility, and would rather leave than climb your career ladder?

Who cares about the strategy?

Does it really matter?

The Issue is Passion

Employee Passion / Engagement

Slide 105

New Motivation Styles

Change only happens when people believe that the end result is likely to be worth the effort

Slide 108

Traditional business school view:

Purpose of business is to create shareholder value (without breaking law)

Does Business Have a Noble Purpose?
World Economic Forum debate

Companies talk about

New trend – get a life

"6 out of 10 Americans..."

Individuals talk about…

Ultimate sustainable enterprise slogan

"www.globalchange.com/ppt/sustain"