Looking Towards the Future of the Pharmaceutical
Industry
FUTUREWISE
How will people live and die?
Who will win and lose in Pharma Industry ?
FUTUREWISE
Intuition + Analysis
You have the power to change lives
Scenario
Development
There are many Futures
The future of health –
urgent
Time is running out for the sick
Deflation: 40% of US goods and Services
The world can change far faster than you can get approval for research – let alone drug to market
A news story can destroy a blockbuster in a day - and a Pharma business in a week ?
Digital Doctors
robots decide future threrapy
Does this child have meningitis?
1 million mutants made in UK in 2 years – transgenic animals
Rabbit fur genes added to cotton
Hype and Anti-Hype
Bill Gates v Jose Cibelli
Microsoft v Advanced Cell Technology
Genes into cells means potential pharmaceutical factory inside body
Replacement Tissues and Organs
Individual Variation – Side Effects and Action
Genetic Prophecy – Are We Ready?
New Medicine – Lifestyle Issues
Ageing Hair Follicles
Hair in all the wrong places
Will biotech concerns grow or fade?
How many human genes does a monkey have to have to win human rights?
Rich City Life - “kickback” cost
Do you accept longevity estimates?
Can we stop ageing ?
Including Alzheimers etc
Health messages start to backfire
Europe will be dominated by conflict between local identity and regional power
Tribal Marketing
All Great Drugs Create Tribes
Positive Tribalism – GSK impact
Impact on pharmaceutical
companies of mergers ?
Eg Pfizer / Pharmacia $60bn deal
"The digital revolution created the..."
Recent events are a boost to virtual teams / organisations
Life too short to spend in
airports
$200,000 a year – 6 weeks at 33,500ft
New Politics à Unstable Policies
Every single issue becomes a regulation
How did this turkey live and die?
Did chickens ever run around on these legs?
Look at what people do for nothing
“Building a Better World”
The ultimate slogan
Slides:
globalchange.com/ppt/gsk