Technologies are converging far faster than boards can make IT decisions
Multi-Purpose Consumer Products
Adding more features is only part of the picture
The future of technology and convergence will be shaped by emotion
""Creativity comes by breaking..."
Convergence with Human
Beings
But does it meet a NEED?
Design + Innovation + Need =
Passion
Great design / innovation can create new need
Convergence wins for consumers when life is simpler and cheaper
MOST people will use most multi-function devices mainly for one thing
People want many simple, well-designed, reliable, low cost products - to do different things
Who cares about diary and e-mail?
"WHO REALLY WANTS A WEB-ENABLED..."
But does your father really
want one
of these?
Make
technology work for older people
SIMPLE
+ RELIABLE
Virtual large screens are unpopular
Speech recognition will always be limited
Forget old web, e-mail, phone and SMS
Virtual Teams – Virtual Companies
Executives often have more powerful technology at home - and in their pockets
He does not care whether calls are VOIP
"100 million skype users (..."
Video call: “Which is the best club tonight?”
24 hour / 365 day video link at zero cost
24 hour / 365 day video link - zero cost
Virtual Office – always connected – zero cost
Client wants a human being – not a robot!