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Futurist Keynote - Articles and Videos - Marketing, Brands, Consumers, Advertising, Selling
Future of Marketing – articles, videos and presentations on the future of marketing, brands, advertising and selling by Futurist conference keynote speaker Patrick Dixon. Clients include McCann Erikson, Google, Belgium Marketing Federation, Danish Design Centre, Marketing Forum Turkey, Finland Marketing Federation, Malta Marketing Association, Portugese Marketing Association, Marketing Communication Consultants Association, plus many multinationals on brand and marketing. Keynotes on issues which impact marketing strategy, marketing plans, marketing mix, market research, internet marketing, direct marketing and social media - to audiences in North America, Central America, Latin America, Western Europe, Central Europe, Eastern Europe, Baltic States, Scandinavia, Africa, Central Asia, South East Asia and Asia Pacific. "Take hold of your future - or the future will take hold of you."Futurist Keynote - Articles and Videos - Marketing, Brands, Consumers, Advertising, Selling
VIDEO: Multichannel marketing to multitasking audiences - MediaMind. See also: Google Zeitgeist presentation by Patrick Dixon on Future Marketing. Watch other videos on marketing strategy, online communities, mobile apps, direct mail, network marketing, email, strategies, ideas, relationship marketing, campaign slogans, market research, selling to consumers, consumer trends. Multichannel, marketing in social networks. How to build strong brands, trust and loyal customers. 10 steps to stronger Marketing Plans. Why traditional advertising is dying. Many other marketing videos: 4 million views.
Read more: Future of Marketing - Marketing Videos, Conference Keynote on Marketing
Futurist Keynote - Articles and Videos - Marketing, Brands, Consumers, Advertising, Selling
Most marketing directors find other people's marketing messages irritating, whether TV ads, direct mail campaigns, SMS marketing, outbound call-centre marketing, billboards, press ads, mobile marketing. Consumers are increasingly fed up too. Get ready for the biggest shifts in marketing strategy for a generation - forced on the industry by the ever-growing influence of social networks, coupled with online search, impatient and intolerant consumers...and by massive overload with general advertising noise. Getting noticed means more than shouting louder. The future is about personal relevance, information and revelation as you become a consumer guide along their journey of life. It means a radical rethink about command and control, blockbuster campaigns.
Read more: Why so many marketing directors hate marketing - join the revolution
Futurist Keynote - Articles and Videos - Marketing, Brands, Consumers, Advertising, Selling
Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.
Targetting customers in a world which is overloaded with marketing messages. What is CRM? - what do we mean by customer relationship management?
How to run call centres to win sales, improve customer satisfaction and engagement, customer loyalty, retention and reduce numbers of complaints.
How many corporations are blind to unmet customer needs, lacking true insight into how customers actually feel about how they are being treated.
Read more: How to win customers! Better Call-Centres, What is CRM? Customer services keynote speaker
Futurist Keynote - Articles and Videos - Marketing, Brands, Consumers, Advertising, Selling
How consumers are increasingly impatient - impact on marketing of real estate - reaching multichannel, multitasking customers.
Future of online property websites and traditional estate agents. Why phone calls to estate agents feel rather last century.
Future of real estate aggregator sites, linked to video, Google Earth and other community information. Conference keynote speaker Patrick Dixon.
Read more: How to lose 60% of sales in 15 seconds: future of multichannel marketing
Futurist Keynote - Articles and Videos - Marketing, Brands, Consumers, Advertising, Selling
Future marketing, brands and campaigns. Future trends in the retail industry, presentation for UK clients of Hermes.
Targetting customers in a world which is overloaded with marketing messages.
How to make your key marketing messages stand out in a multichannel, multitasking world with mobile devices, smartphones, ipads and tablets being used increasingly to get information, read social networking comments.
Read more: Competing with noise! Customers, Brands - Marketing Trends
Futurist Keynote - Articles and Videos - Marketing, Brands, Consumers, Advertising, Selling
Call centre nightmares - how to lose customers and sales. OK so here it is - I was going to keep this "funny" animation video away from my main website but seeing it has had great reviews and over 20,000 YouTube views I decided to let you all see it. Sadly such call centre horrors are carried out every day by most multinationals. Every poll I do at conferences I speak at shows the same thing: most business leaders hate getting through to automated call centres. They find it annoying to have to press buttons when they want personal customer service. Yet the very same people work in companies which force their own customers to use exactly the same systems. So deliberately do things which we know make customers really annoyed. We can and must do better.
Read more: Funny call centre video - baby animation - serious marketing / customer issues
Futurist Keynote - Articles and Videos - Marketing, Brands, Consumers, Advertising, Selling
Future of Brands – secrets of all strong brands. Brands are all about emotion – and emotion connects with memory, self-image, hopes, dreams and aspirations. Strong brands appeal to many different senses: sight, touch, smell, taste, sound – either within the brand itself, or in the way it is marketed. How to create tribes around brands, superbrands and deeper customer engagement. Should you rebrand? Impact of social networking on brands - and why market research can be misleading. Recent keynote presentations on the future of brands, brand development, brand promotion.
Futurist Keynote - Articles and Videos - Marketing, Brands, Consumers, Advertising, Selling
Future marketing strategy is more than about altering a marketing mix for multichannel customers. Marketing needs to change values as well as messaging in a world dominated by instant information and insight / feedback from our online friends and extended social networks.
It means an end to hype and spin or exaggerated claims, and a focus on what is true, valid claims, accurate information, detailed feedback from real customers, genuine facts.
Read more: Marketing Strategy - multichannel mix. Future messages. Marketing trends
Futurist Keynote - Articles and Videos - Marketing, Brands, Consumers, Advertising, Selling
Reaching older customers - demographic impact on marketing, selling and brands.
Ageing of population -- changes in lifestyle choices, consumer spending, brand preferences, customer expectations, unmet needs.
Radical approaches needed to win market share - adapting brands, product design, service and support, labelling, customer communication and after sales care. Keynote for Tetrapak Global Team.
Read more: New Markets: reaching older consumers - ageing and marketing - Future Marketing
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