Slide 1
Slide 2
F U T U R E
Slide 4
Food and Drink Business
Price, Trust, Quality, Convenience
When Speed Hits Hard
Past Trends
Past Trends
Changes in Food Industry
Don’t believe market
research
Take hold of your future…
or the future will take hold
of you
Attackers and defenders
(Foster)
Attackers / Defenders
Three Big corporate
e-mistakes
The Next Big Mistake
Slide 17
How to Survive – Part 2
Retail Financial Services:
Change account / insurance
World’s First Injectable PC
The Genetic Revolution
DNA
Designer Life
The digital revolution changes what we do
The genetic revolution changes who we are
The Genetic
Revolution
Biggest Food Issue for next Decade
Designer Food
The Genetic
Revolution
“We can perform well by doing good”
Monsanto PR disaster in Europe!!
The Genetic Revolution
Slide 25
Mix and Match
Rabbit fur genes added to cotton
Mix and Match
Mix and Match
Recovering extinct animals
Slide 31
Cloning Human Embryos
Adult Stem Cell Research
Legal Issues in Genetics
Slide 35
Mega-cities - Mega-markets
Rich City Life - “kickback”
cost
Ageing Population
Food can kill - Obesity
Anti-fat foods
People want to live forever
Growth of Vegetarianism
Slide 43
Tribal conflicts
Europe will be dominated by
conflict between local identity and regional power
Global Values Clash
Tribal Marketing
All Great Brands Create Tribes
Slide 48
Positive Tribalism = Values
Slide 50
Slide 51
Single buying decisions
Indonesia Crisis
“Speculators should be shot”
Recent events are a boost to
virtual working
Life too short to spend in
airports
$200,000 a year – 6 weeks at
33,500ft
Slide 57
Death of Political Theory
New Politics
Consumer Power
Every single issue becomes a
regulation
How did this turkey live and
die?
Did chickens ever run around
on these legs?
Slide 64
Slide 65
Deep Human Needs
Slide 67
“A Matter of Balance”
Look at what people do for
nothing
Corporate Values
Changes in Food Retailing
Companies talk about
Individuals talk about
“Building a Better World”
The ultimate
slogan
The source of every passion
How do you see the future ?
Slides:
globalchange.com/ppt/tetrapak
Slide 77