Slide 1

"F ast"

Slide 3

Some things change far faster than boards can make decisions – Answer?

Wild Cards will dominate à 2020

The future is about emotion

Slide 7

Don’t believe market research

Slide 9

Slide 10

24 hour / 365 day video link at zero cost

Virtual Office – always connected – zero cost

Slide 13

Expect huge changes in how people live, fashions, decisions

Older People

Half of all leisure and luxury spending in Europe is by over 50s

HUGE GROWING MARKET

Europe
Dying

  Can we stop ageing ?

      Successful Heart repair

Spinal cord
repaired
in rats and
humans

We will copy animals that don’t age

Slide 22

Tribalism:  greatest social force in 2020

     Tribal Leadership

Every strong brand creates a tribe

   Getting harder to target tribes

 Get permission from members of the tribe

Slide 28

In a Globalised world the
Future
is
Partnership

Some large companies will contract out more than 50% of what they do




213,000 US jobs a year being outsourced to other nations

      New India Graduates in 2005

Baltic States Digital Future could be Great !

Forget old-style web, e-mail, TV and SMS

Slide 35

Radio Frequency Identification Devices

RFID Explosion is Real – No Hype

How big will RFIDs become?
Just to label warehouse boxes:

Slide 39

Slide 40

 Single Issue Politics

   Every major single issue will lead to new regulation

Cause-related Marketing

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Slide 45

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Slide 47

Companies will change how they talk

      Individuals will still talk about



 The ultimate 2020 slogan

"F ast"