Table of Contents
PPT Slide
Greatest Culture Shift for 50 Years 4 words – “the ultimate slogan”
F U T U R E
PPT Slide
Long Life Brands – Sustainable Values
Don’t believe market research
Let humans contact humans! Whenever, however, wherever
Individuals can always change faster than companies and their products
Attackers and defenders (Foster)
Attackers / Defenders
“I will survive!” – or viral marketing
Did I ask for it? Do I want it?
Intelligent Marketing
Paper Power will continue…
… Digital Mega-Power
“Permission Marketing – e-mail
Three Big corporate e-mistakes
Internet Ultimate Direct Marketing Tool
Net Campaign Timetable
Banners in seconds
PPT Slide
Fastest, low cost way to get messages to many people: SMS
Broadband Builds Bridges
People Like Being Connected
The Future is Video
Digital TV – Total Response
Direct Marketing on Digital TV
An injectable computer
Management @ speed of light
PPT Slide
Mega-cities - Mega-markets
Contrasts
Rich City Life - “kickback” cost
Feminisation of Markets (eg UK)
Aging Population
PPT Slide
PPT Slide
Culture Conflict
Tribal conflicts
Global Values Clash
Tribal Marketing Global brands yet local
Positive Tribalism = Values
Building a tribe
PPT Slide
PPT Slide
Global Management adds Value
Mobile Factory
Indonesia Crisis
Expect growing anger at globalization to affect corporate and government policy
PPT Slide
Death of Political Theory
New Politics
Single Issues eg
How did this turkey live and die?
Did chickens ever run around on these legs?
Coffee fair trade for growers
Èýùe ýùe
The Genetic Revolution DNA Designer Life and Designer People
Mix and Match
Mix and Match
PPT Slide
The more I talk FUTURE the more CEOs talk VALUES
Deep Human Needs
How does your own company attract, retain and motivate great people – or sell products?? Motivation is Changing
The Issue is Passion
A rethink about work….
Work – Life Balance
60% of US work for nothing
Giving money away
Corporate Values
Companies concerned with
Individuals concerned with
How to Make Things Happen Why People Do What They DO
“Building a Better World” The ultimate slogan – Keep it simple !
Turning the cube...
The greatest challenge to management in the next decade will be to change fast enough to keep pace with new technology, new markets and new values Either we take hold of the future or the future will take hold of us
SLIDES globalchange.com/ppt/markets
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