Table of Contents
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PPT Slide
Future Chemistry
Early Warning Radar + Roadmap
20% of possibilities = 80% of impact
Future of Chemistry Education, Research and Product Development
The future is about stories
Take hold of your Future
PPT Slide
World changing far faster than boards and academics can make decisions ? scenarios
Scenarios are very useful – but “global scenarios” are complex
Most discoveries will continue to be small teams – eg university
Challenge for Universities to develop new models of industry collaboration and win the war for talent
Greatest research challenge will be keeping up with discoveries in every field that could assist work
Even the best technology….
When Speed Hits Hard
A news story will destroy a chemical corporation in a day
Foundations for Future
Chemistry Innovation 5 – 10 years
Fuel cell technology – driven by?
Grand Prix – new metals, plastics and carbon fibres
New semiconductors and processes Everything joined up to everyone
24 hour / 365 day video link at zero cost
Research Community in 10 nations: World Bank
Brain to Brain Shared data or emotion @ the speed of light
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Mega-cities - Mega-markets
Chemistry to improve water, provide energy from biomass, clean the environment, prevent destruction by rain, rot and pests
Key issue: Knowledge for all? Culture Clash
40,000 more people find hope and prosperity – microbanking
Rich City Life - “kickback” cost
Aging Population
Do you accept life span estimates?
Can chemistry stop Aging ? Including Alzheimers etc
The Genetic Revolution DNA Designer Life The digital revolution changes what we do The genetic revolution changes who we are
Biochemistry = total life control
Mix and Match - Christopher
Mix and Match
Chemistry Mix and Match
Grow New Teeth – what about new joints and elastic “young” skin?
Aging Hair Follicles Hair in all the wrong places
Permanent Hair Colour
Adult Stem Cell Research
Live to 160 years old?
Fundamental Moral Issues
The Future of Chemistry Students?
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Tribal conflicts
Europe will be dominated by conflict between local identity and regional power
What Could Europe Look Like ?
RISK: EU tension with tribal pressures OPPORTUNITY: Relocation of chemical production to low cost areas within EU / access to new markets
Tribal Marketing All Great Brands Create Tribes
Positive Tribalism = Values
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PPT Slide
Centralised chemical buying
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The global village has become a lawless global city
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“Speculators should be shot”
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Death of Political Theory
Weaker Government
Single Issues
Environment No 1 Issue “green natural products”
Every single issue becomes a regulation
How many chemicals in turkey ?
Did chickens ever run around on these legs?
Let every Kentucky Fried Chicken be a happy chicken!
Global Warming
Èýùe ýùe
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Positive Human Needs in 2030 will be the same
Èýùe ýùe
What was bad is becoming good and what was good is becoming suspect Ways of doing things that have worked for decades are looking old fashioned or immoral while other practices that raised questions are becoming totally acceptable
New trend – get a life
Look at what people do for nothing
RISK: In pursuing only shareholder value, loose the plot and damage chemical industry OPPORTUNITY: Drive your business on a broader mission, that motivates, inspires and wins consumer as well as community approval
Chemical Industry talks about
Individuals talk about…
“Building a Better World” The ultimate chemistry slogan
Connect with all the passions people have and they will follow you to the end of the earth, attend your courses, join your organisations and buy your products and services with pride – and work for you for next to nothing!
How do you see the future ?
Chemistry will dominate our future world, providing new technology, curing disease and feeding the world. We need to tell the story........... and also ask what kind of world we want to live in – now we have the ability to alter the very basis of life itself
Take hold of the future or the future will take hold of you
More online: globalchange.com/ppt/chemistry
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Author: Dr Patrick Dixon
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many videos for more on these topics
Future of scientific research. Patents and intellectual
capital, copyright. Research methods, virtual teams and collaboration in
multi-centre studies. Pharmaceutical research, new technologies, new materials
and new processes. Impact on industry, research priorities, research budgets
and exploiting the commercial potential of major research discoveries and
inventions. Protecting research investment. Making a case for research
budgets. Linking research to products and markets. Managing research programmes
effectively. Publishing research papers and maintaining commercial secrecy
and confidentiality. Industrial espionage, spying, bugging and leakage
of commercial knowledge. Impact of corporate ethics on research policy
and funding. Partnerships between corporate investors and accademic institutions,
research institutes and research foundations as well as universities, colleges
and medical schools. Single issue activism and impact of activist groups
on research methodology such as use of animals in experiments, vivisection
and other highly controversial areas. |
