Future Trends...
FUTUREWISE personal and corporate survival
Managing Risk
The future will not be more of the same ... … we need to be ready
Eat or be Eaten ! Living until the next merger or joint action
F U T U R E
World Trends
Consumers will always change faster than you
Don’t believe market research
Vision – Changes People “Once you have seen something you can never un-see it”
Attackers and defenders (Foster)
Attackers / Defenders
The Future: Video with Everything
Virtual Trading? - Virtual Exchange?
Technology Issues
1. Does technology help profits?
Technology = lower costs
Technology = job losses
Technology means lower margins
New Technology - may mean only 6 month lead – good or bad news
Good news: making decisions at 2x normal Bad news: every step forward = 3 steps back
1 business year = 7 net years - Move at 10x normal speed to catch up
New technology can damage image
2. The truth about new techno-markets a) Retail
My son is 10 years old
“Do we HAVE to go shopping ?”
“I’ll do it on the net!”
“Selling on the net is FUN”
2. The truth about new techno-markets b) Business to Business
Covisint Ford - General Motors – DaimlerChrysler – Renault / Nissan
3. Work in a virtual world
Computers change very slowly….
….Compared to mobile phones
The End of Internet
Telecom will merge fully
Direct Marketing on Digital TV
BT - Office moves from buildings to human bodies
An injectable computer
Management @ speed of light
Brain to Brain
Brain to Brain Shared emotion @ the speed of light
Work / Home – integration We need to rethink how we organise people and where they work
Life too short to spend in airports $200,000 a year – 6 weeks at 33,500ft
40 million in America already work from home using networks
In a global operation across 25 countries what is the point of going to work?
Up to ten participants from ten locations – life size around desk
Use technology to “get a life”
Mega-cities - Mega-markets
Contrasts
Rich City Life - “kickback” cost
feminization of Society (eg UK)
Ageing Population
Tribal conflicts
Global Values Clash
Tribal Marketing Global brands yet local
Positive Tribalism = Values
Global Management and Global Risk
Mazda MX - 5 car
Empire Style Tribalism
Virtual Companies
Death of Political Theory
New Politics
Single Issues eg
How did this turkey live and die?
Did chickens ever run around on these legs?
The Genetic Revolution DNA Designer Life
Mix and Match
Cloning Human Embryos
The more virtual we are, the more relationships are important
Deep Human Needs
The search for experience
Problem of Motivation Cost of staff turnover
Surviving Rapid Change
Building a Better World
Beliefs
Highest Values of All
Life in the Third Millennium
Turning the cube...
The greatest challenge to management in the next decade will be to change fast enough to keep pace with new technology and new values Either we take hold of the future or the future will take hold of us
Home Page: http://www.globalchange.com/search.htm
Other information: by Dr Patrick Dixon
