Table of Contents
Future Trends...
The future will not be more of the same ... … we need to be ready
How and where will people listen to Christian radio in a digital age?
In-car listening / home / work ?
Digital Radio Future
UK Digital Radio
In-car confusion in US
Future Trends...
UK Internet Radio – online community – end 1999
Premier Success Story - Web
Huge National Radio / Video Streaming Potential for Premier
Premier On-line is a US station with a global reach
1 business year = 7 net years -
Good news: making decisions at 2x normal Bad news: every step forward = 3 steps back – and that means IT training too
1 business year = 7 net years - Move at 10x normal speed to catch up
Attackers and defenders (Foster)
Attackers / Defenders
Christian Mission ?
MP3 - 3 million web music track downloads a day – most illegal CD copies….
My son is 10 years old
“Do we HAVE to go shopping ?”
“I’ll do it on the net!”
“Selling on the net is FUN”
Future Trends...
Don’t believe market research
Technovision – over the horizon
“Stuck in the 19th century”
“That’s SO last century” “You’re stuck in a late 20th century time-warp”
More chips than People
Information Underload Why radio fits a fast world
Limitations of Radio -New Video Environments
Telephone by 2010 ?
Mobile Phones - impact
Techno -Redundancy
The End of Internet
Telecom will merge fully
Future Trends...
Future Trends...
BT - Office moves from buildings to human bodies
An injectable computer
Management @ speed of light
Brain to Brain
Brain to Brain Business @ the speed of thought
Future Management Thought exchange @ the speed of light
Brain to Brain Interactive radio phone-in e-mail request on-line radio on demand
Life too short to spend in airports
15 million in America already work from home using networks
Virtual Reality
Future Trends...
Virtual Prayer Meetings
The more virtual we are, the more relationships are important
Deep Human Needs
Summary
The greatest challenge to Christian radio in the next decade will be to adapt fast enough to new technology and new culture Either we take hold of the future or the future will take hold of us
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Home Page: http://www.globalchange.com/search.htm
Other information:
by Dr Patrick Dixon Chairman Global Change Ltd, for Premier
Radio. Future of radio broadcasting. Christian and faith
based radio.
New
technology,
satellite,
internet radio stations, digital radio. Changing nature of
radio
advertising and listening patterns. Building and retaining
radio audiences. Radio audience segmentation and profiling.
Listening
statistics and how to interpret them. Advertising, marketing
and designing campaigns on radio. Domestic and automobile
listening
groups. Demographic shifts in radio weekly listening figures.
Managing radio stations. Chat shows, call-in programmes,
music
programming, drama and discussion programmes. Virtual programming,
live and recorded broadcasting. The future of news broadcasting.
Global audiences from local niche broadcasters. Church groups
and radio networks. Setting up new radio stations. What is
the
future of radio broadcasting? Why radio listening figures are
growing. Why radio is an effective broadcast medium in the
third
millennium. Impact of digital radio. Multimedia programming.
Radio listening using mobile phones and other new technologies.
Video streaming and audio streaming. Entry costs for new
radio
stations. Mission of Christian radio.
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