Looking Towards the Future
Personal View on Pharmaceutical Industry
FUTUREWISE How will people live and die? Who will win and lose in Pharma Industry ?
FUTUREWISE Intuition + Analysis You have the power to change lives
Scenario Development There are many Futures
The future of health – urgent Time is running out for the sick
Take hold of your F U T U R E
PPT Slide
When Speed Hits Hard
Unstable Economic Environment
Deflation: 40% of US goods and Services
The world can change far faster than you can get approval for research – let alone drug to market
Drug Challenges
A news story can destroy a blockbuster in a day - and a Pharma business in a week ?
Don’t believe market research
Technology Timeline Context
The New Medicine
Health Care Revolution
Digital Doctors Robots decide future threrapy Does this child have meningitis?
Phamacogenetics – Major Impact in Future DNA Designer Life The digital revolution changes what we do The genetic revolution changes who we are
1 million mutants made in UK in 2 years – transgenic animals
Strange New Creations
Mix and Match
Rabbit fur genes added to cotton
Safe to Eat ?
Low fat humanised pigs
Hype and Anti-Hype Bill Gates v Jose Cibelli Microsoft v Advanced Cell Technology
Digital Hype and Biotech Hope
Biotech = total life control
Timeline Faster Analysis
Genes into cells means potential pharmaceutical factory inside body
Getting New Genes Into Cells
Drug Factory inside Human Body – No more daily medicines - Just one “priming” injection of human viruses
Grow New Teeth
DIY skin cells ? nerve cells
Replacement Tissues and Organs
Individual Variation – Side Effects and Action
Genetic Prophecy – Are We Ready?
Possibilities
New Medicine – Lifestyle Issues
Aging Hair Follicles Hair in all the wrong places
Permanent Hair Colour
2003 – Year of Clone
“Therapeutic” Human Cloning
We Still Know Very Little
Will biotech concerns grow or fade?
How many human genes does a monkey have to have to win human rights?
Mega-cities - Mega-markets
Contrasts
Rich City Life - “kickback” cost
Aging and Wealthy
Do you accept longevity estimates?
Can we stop Aging ? Including Alzheimers etc
Will people die?
Live to 160 years old?
Health messages start to backfire
New Illnesses…. Viral Plague
Tribal conflicts
Europe will be dominated by conflict between local identity and regional power
What Could Europe Look Like ?
Tribal Marketing All Great Drugs Create Tribes
Positive Tribalism – GSK impact
Pharmaceutical marketing
Impact on pharmaceutical companies of mergers ? Eg Pfizer / Pharmacia $60bn deal
ÇSlide
Indonesia Crisis
“Speculators should be shot”
Recent events are a boost to virtual teams / organisations
Life too short to spend in airports $200,000 a year – 6 weeks at 33,500ft
Death of Political Theory
New Politics ? Unstable Policies
Single Issues
Every single issue becomes a regulation
How did this turkey live and die?
Did chickens ever run around on these legs?
(Íchickens ever run around on these legs?
Expect questions about whether we need drug companies at all Expect “better” ways to be proposed to develop new treatments for the benefit of humanity as a whole Expect new kinds of pharmaceutical foundations which operate effectively as not-for-profit
Deep Human Needs
New trend – get a life
Look at what people do for nothing
Corporate Values
What is the Purpose of GSK ?
Companies talk about
Individuals talk about
“Building a Better World” The ultimate slogan
Take Hold of Your Future
Slides: globalchange.com/ppt/gsk
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One hour presentation for GlaxoSmithKline (GSK) on general trends affecting the future of medicine, health care and impact on pharmaceutical industry as a whole
