Table of Contents
The Future of Medicine
FUTUREWISE How will people live and die? Future of Private Health Care Industry ?
The future of health – urgent Time is running out for the sick
Take hold of your F U T U R E
PPT Slide
When Speed Hits Hard
The world can change far faster than you can build hospitals
A news story can destroy a doctor in a day - and a private hospital business in a week
Don’t believe market research
The New Medicine
Health Care Revolution
Technology and Health
1. Why technology can be bad for people and profits
Huge rise in techno-medicine costs Better technology = greater resource conflicts
Even shorter hospital stays
Technology = lower management costs
Digital Doctors Robots decide future threrapy Does this child have meningitis?
People and Diagnostics = Wireless
Brain to Brain Shared data or emotion @ the speed of light
Reasons people buy medication on net
On-line Medical Care
Health Care Revolution
Biotech = Major Impact in Future DNA Designer Life The digital revolution changes what we do The genetic revolution changes who we are
1 million mutants made in UK in 2 years – transgenic animals
Strange New Creations
Mix and Match
Rabbit fur genes added to cotton
Safe to Eat ?
Low fat humanised pigs
Hype and Anti-Hype Bill Gates v Jose Cibelli Microsoft v Advanced Cell Technology
Digital Hype and Biotech Hope
Biotech = total life control
Timeline Faster Analysis
Genes into cells means potential pharmaceutical factory inside body
Getting New Genes Into Cells
Drug Factory inside Human Body – No more daily medicines - Just one “priming” injection of human viruses
Grow New Teeth
DIY skin cells ? nerve cells
Replacement Tissues and Organs
Individual Variation – Side Effects and Action
Genetic Prophecy – Are We Ready?
PPT Slide
Genes Made Me Kill
Clear Medical Benefits
Possibilities
New Medicine – Lifestyle Issues
Aging Hair Follicles Hair in all the wrong places
Permanent Hair Colour
2003 – Year of Clone
“Therapeutic” Human Cloning
We Still Know Very Little
Will biotech concerns grow or fade?
How many human genes does a monkey have to have to win human rights?
What will be the effect on people ?
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Mega-cities - Mega-markets
PPT Slide
Contrasts
Rich City Life - “kickback” cost
People want to live forever
People want to live forever
Food can kill - Obesity
Anti-fat foods
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Aging and Wealthy
Do you accept longevity estimates?
Can we stop Aging ? Including Alzheimers etc
Will people die?
Live to 160 years old?
Health messages start to backfire
New Illnesses: Viral Mutations
New Viruses eg SARS
PPT Slide
Tribal conflicts
Europe will be dominated by conflict between local identity and regional power
What Could Europe Look Like ?
Tribal Marketing All Great Hospitals Create Tribes
Positive Tribalism – BUPA
PPT Slide
PPT Slide
Health Care products increasingly globalised
Health Marketing
Impact on private health care industry mergers ?
PPT Slide
“Speculators should be shot”
Recent events are a boost to virtual teams / organisations
Life too short to spend in airports $200,000 a year – 6 weeks at 33,500ft
PPT Slide
Health Care will be Political
Death of Political Theory
New Politics ? Unstable Policies
Single Issues
Every single issue becomes a regulation
Care for poor as well as wealthy
Worries about Electromagnetic Radiation
How did this turkey live and die?
Did chickens ever run around on these legs?
0˙Dchickens ever run around on these legs?
Expect “better” ways to be proposed to develop new partnerships with the NHS / governments Expect new kinds of health foundations which operate effectively as not-for-profit
PPT Slide
PPT Slide
The more virtual we are, the more relationships are important - touch
The wealthier and healthier the nation, the higher the suicide rate
He needs his mum and dad to be in the audience – you only have today
Deep Human Needs
Čýůe ýůe
Reproductive Medicine Issues What is BUPA position on:
Slightly Controversial Today
Highly Controversial Today
New trend – get a life
Look at what people do for nothing
Companies talk about
Individuals talk about
“Building a Better World” The ultimate slogan
Take Hold of Your Future
Slides: globalchange.com/ppt/bupa
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